Vision
To be the leading importer and exporter in Ethiopia by 2025.
Mission
To provide the best quality products and services to our customers and conducive working environment to our employees
Our day to day decisions and activities are guided by the following values:
Trust
We strive for trust-based relationships with our partners, our customers, our employees and everyone else who surrounds us.
Integrity
We work abiding the laws & regulations of the country; and business ethics
Honesty
We believe honesty pays us in return transparency with our customers and employees
Partnership
We engage in meaningful and win-win relationships with our partners to deliver our comprehensive, high-quality portfolio where and when it is needed.